Jamie Olivers Approach to business Essay Example | Topics and Well Written Essays - 500 words - 28

Jamie Olivers Approach to business - Essay Example This paper illustrates that Oliver has been able to create a niche market position in the catering business overcoming the challenges of stressful conditions, high competition, and low payment. The main reason has been his leadership initiatives that thrive on clear vision, effective communication, perseverance, and capacity to inspire others. The researcher would also create the clear and strong vision with long-term objectives and short-term goals that would be shared with the workforce. By working along with his workforce, the researcher would serve as the model that would inspire them for higher achievement. Teamwork has been an integral part of Oliver’s approach to work. Argote believes that motivated teamwork is based on sharing of knowledge, understanding and mutual respect. As a leader, the author would ensure that team learning processes are encouraged for higher productivity. Effective communication amongst the workers not only helps to resolve conflicts but also inc ulcates an understanding of cross-cultural values and helps develop mutual respect. It also encourages the workforce to be committed to the organizational goals and work towards excellence, both in terms of goal delivery as well as personal and professional growth. The constant learning environment is yet another major feature of Oliver’s approach that would be used to provide the opportunity to the workforce to improve their skills and core competencies to meet the challenges of time. In the current environment of global competition, learning environment of organization would help create a group of human capital whose competencies could be exploited to gain competitive advantage within the industry. Judicious planning and work details were important aspects of Oliver’s managerial approach.

The Assortment of Products in ACT II Case Study Example | Topics and Well Written Essays - 500 words

The Assortment of Products in ACT II - Case Study Example The company is goal oriented to keep their customers with constantly changing its brands as per the changing trends in the current market situation. It ensures customers satisfaction and guarantees over its high-quality production. In order to be steady in the market its product prices are lower in the market (Kerin, Hartley & Rudelius, 2011). In addition, production of zero fat corns is among the strategies the company has diversified into to adapt to the current market. A number of channels of distribution arose for ACT II popcorn so that it could reach the preferred market and satisfy the various diverse needs of the consumer. A diagrammatic representation shows as below. ACT II popcorn can be distributed to the vendor machine on the first instance, and then the consumer can be able to get it. Secondly, it can be distributed to the vending machine and through the agent; the consumer can obtain the product. Lastly, the product can be distributed to the drug stores then the various vending machines available in the drug stores and via the agent; the product is able to reach the destined consumer. The marketing strategy that the Conagra foods company should use is market segmentation. Market segmentation is the case in which the whole market is divided into many market niche i.e. small markets which can easily be captured and controlled by the company. The pricing model should be from the small amounts in order to cover all the consumers. This strategy would help in the business becoming a leader in distribution. The grocery mode of distribution is not able to cover all customers and so there should be a number of modes of distribution. A number of challenges accrue when there are expansion and growth in the business. Foreign tastes, cultural differences, distance and trade regulations. Different consumers would have different tastes and preferences in their life cycles. This is because of the civilization and their lifestyles. It can also be due to income levels.