American Idol Case Study - 616 Words

Case Analysis Week 1 American Idol Case Mostafa Morshedi MKT 645 Qualitative Research in Customer Behavior California Intercontinental University Date: 11/18/2012 American Idol Case To perform a prefect marketing research, it is needed to identify and define the marketing research problem accurately and then develop a proper approach. The American Idol case is a challenging management decision and marketing research problem case, focusing on reasons why to conduct a study on the viewers and voters. In this case study, we review defining the marketing research problem and developing an approach process, including objective/theoretical framework, analytical model, research questions, hypothesizes and specification of information†¦show more content†¦* H1: teenagers are majority voters. * H2: Adults vote more than teenagers do. * Are women interested to vote more than men do? * H3: women are tough fans and consequently vote more than men do. * H4: Men vote more than women do. * How many of show watchers vote? * H5: More than 90% of watchers vote. * H6: 70 to 90% of watchers vote. * H7: 75% to 70% of watchers vote. * H8: Less than 50% of watchers vote. * Do voters and viewer remember about the sponsor? * H9: all remember who the sponsor was. * H10: They hardly know about the sponsor. So based on above components, analytical model, research questions, and hypothesis we can determine the specification of information needed. * The age demographic of show viewers * The age demographic of voters * Sex of show viewers * Sex of voters * Participation percentage in voting * Sponsorship effectiveness and durability * The main reasons of voting/not voting Conclusion Key concepts of a marketing research problem is first determine management decision problems, and then defining a broad marketing research problem, which in turn should be narrowed down by specific components. These specific components guide researchers to define an approach to the problem, find relevant objective/theoretical framework and choose amongShow MoreRelatedUnit 1 Case Study1731 Words   |  7 Pages|1 American Idol: A Big Hit for Marketing Research? Unit 1 – Case Study – American Idol: A Big Hit for Marketing Research? Comprehensive Critical Thinking Kinjal Mistry California Intercontinental University Dated: 10th July15 Author Note Kinjal R Mistry, California Intercontinental University Correspondence concerning this article should be addressed to Kinjal R Mistry, 1913 Key St, Maumee OH-43537 Contact Email – kinjalm17@gmail.com Contact Phone – 631-394-7810 Page |2 American Idol: A BigRead MoreAmerican Idol Case632 Words   |  3 PagesCase 2.1 American Idol: A Big Hit for Marketing Research? 1. What steps of the six-step marketing research process are evident in this case? According to Case 2.1. The steps are: a) Problem Definition.- The definition of the problem presented when Marcello amp; Litzenberger analyze that professionals resistance to pursing marketing research. b) Only Mentioned Development of an Approach to the Problem.- This step occurs when they identify the information that they needed to makeRead MorePop And Korean Pop Music Essay1511 Words   |  7 PagesKorean phenomenon that is starting to spread globally thanks to the internet. K-pop has become a popular subculture among teenagers and young adults throughout Asia, and has resulted in widespread simulation of fashion and style to be similar to Korean idol groups and singers. With this phenomenon comes something called the K-pop effect, which has led to new standards of beauty in South Korea. There is a rise in popularity of plastic surgery amongst, the youth in South Korea and it looks like the freshRead MoreCritical Thinking Related to American Idol1839 Words   |  8 PagesCritical Thinking Related to American Idol: A Big Hit for Marketing Research? What Are the Benefits of Taking a Professional Approach to Answer Marketing Research Questions?1 1. Marcello and Litzenberger felt it was important to conduct this study because _________? (State the relevant background information used to justify their work.) Answer: Marcello and Litzenberger were attempting to overcome a challenge in client development. Specifically, they were attempting to obtain evidenceRead MoreReality Tv1014 Words   |  5 PagesBrandt Reality TV has unseen effects and is detrimental to society. Reality TV is the current trend on TV that has brought back the buzz to television, but it also has unforeseen effects on its viewers. Some examples of Reality TV shows include: American Idol, The Bachelorette, Americas next top model, fear factor, etc...These shows range from singing talents, overcome their fears, to looks and beauty. Reality TV brings drama and voyeurism to its viewers by making its viewers too involved, taking themRead MoreBeauty Is Not Pain?1704 Words   |  7 Pagesgo through hours of pain just for a new body? With the appearance of more â€Å"perfect† looking celebrities in the media, the self-esteem of many women spiral down, especially in Asia. Beauty standards in South Korea are now being define by many K-Pop idols. â€Å"In Seoul, 1 of every 5 women ages 19 to 49 has had some type of plastic surgery, according to a 2009 survey by Trend Monitor† (Chow, NPR). With the media exposing the image of â€Å"perfection† in K-Pop celebrities’ Korean woman’s negative perceptionRead MoreCosmetic Surgery1507 Words   |  7 PagesHowever on the issue, cosmetic surgery, they did not play an appropriate role. Some celebrities admitted that they did receive cosmetic surgery. As the general public, especially the teenagers, usually found celebrities as their idols. They would like to imitate their idols’ behavior. According to Laurence Steinberg, (Risk Taking in Adolescence, 2007, p.2), the transient gap between puberty, which implies teenagers toward thrill seeking and the slow maturation of the cognitive-control system makesRead MoreThe True Heroes are Firefighters Essay1100 Words   |  5 Pagesmany stereotypes and groups into which people are categorized. There are also many people that are celebrities, who many ordinary citizens see as leaders in life. Many high-end sports figures such as Michael Jordan or Ray Lewis are seen as heroes and idols to many youths in America and around the globe. However, what they do is not really heroic; rather it is merely grown men playing a game. After the tragic events or September 11th, another type of hero, a true hero, has come to be heralded in AmericaRead MorePlastic Surgery1709 Words   |  7 PagesFitness Wellness Week). Despite the low percentage, young adults are considering getting face-lifts, breast implants, nose jobs, and liposuction. Advancements in technology have made it possible to receive these kinds of cosmetic procedures. Studies have shown that the medias influence has made it seem more acceptable within society. The pressure of being good-looking and maintaining a presentable look comes mainly from the media; television shows such as, I Want a Famous Face and The SwanRead MoreRole of Distance Education to Impart the Higher Education in Assam4184 Words   |  17 PagesRole of Distance Education to Impart the Higher Education in Assam A case study of IDOL (Gauhati University) in Sonitpur District Manoj Kumar Hazarika, Assistant Professor, Department of Commerce, Daisy Rani Kalita, Assistant Professor, Department of Economics, Darrang College, Tezpur Abstract: Overall development and growth of a nation is based on educational system of the nation. Higher education imparts in-depth knowledge and understanding to expose new edge of knowledge in different fields

The Revolution Of The United States - 865 Words

From 1900 to 1920 a political group called the progressives demanded change and more government involvement after the gilded age where there barely was any action taken by the government. While the progressives were becoming more and more popular among politicians and people they brought reform and change to the United States. The progressives brought change through industries, social movements and the economy. The progressives, (as their name suggests) brought progress to America that forever changed the United States for the better. Without the progressives Americas change to more government involvement for the time being would never have happened thus showing the American people what is truly â€Å"American†. As the industrial age was booming and factories were abundant among the United States, progressives thought about what was unfair in America and came to the realization that something had to be done about factory conditions. The idea of unfair labor treatments was brought to the courts many times but the most significant was Hammer v. Dagenhart (Document G). The supreme court struck down the Keating- Owen child labor law which reduced child labor in factories for kids who were under 14. Now instead of being born into a job that your parents have or just taking the quickest job you can to get money, kids were more likely to go to school and diversify their intelligence (document C). Progressives were also bringing the awful factory conditions of the time to light.Show MoreRelatedThe Revolution Of The United States1297 Words   |  6 Pagesstated in the Constitution as well as stated by the philosopher John Locke, is the basis for the United States of America as we know it tod ay. The notion that all humans were created equal and that all people are entitled to basic human rights came from the various experiences the colonists faced through the Revolution, which was a vital influence in the creation of the Constitution. The revolution was a key turning point in American history, it was when the American colonies rejected the idealsRead MoreThe Revolution Of The United States1150 Words   |  5 PagesPresident Jimmy Carter allowed the Shah to enter the United States for cancer treatments. Immediately, the revolutionaries demanded that the Shah be returned to Iran so he could stand trial for the human rights violations that he was accused of. When the Carter Administration would not return the Shah, the revolutionaries were outraged and retaliated against the United States. On November 4, 1979, students who supported Ayatollah Khomeini and the revolution, known as the Muslim Student Followers of Imam’sRead MoreThe Revolution Of The United States Essay1835 Words   |  8 Pageswith its systems going up and down. In the same manner, every generation has had their technology revolution. Technology has had overpowering effects on the different lifestyles that people live, throughout human history. The most dramatic changes in America during growth was not just due to the invention of one thing . Most, people emphasize that the train was a major factor in the market revolution; although, the trains played a huge part in spreading the market from coast-to-coast; there canRead MoreThe Revolution Of The United States2051 Words   |  9 PagesJacksonian Revolution In the early 1800s, it was generally known that in order to vote, a person was required to have a â€Å"stake† in society, they either had to pay taxes or own so many acres of land. Voting rights varied throughout the colonies, for example, some colonies added restrictions due to the religious beliefs of the voters. Furthermore, under the United States Constitution the presidential electors were chosen by the state legislatures not by the people, as well, eligibility to vote forRead MoreThe Revolution Of The United States1479 Words   |  6 Pagespeople hoped for change. They put their trust in Andrew Jackson, hoping that Jackson would defend the rights of the common people and slave states. When Jackson was popular, some states changed their qualifications for voters to grant more white male suffrage. This usually excluded free blacks from voting, even though they were allowed under the original state constitutions. Political parties began holding nominating conventions, where the party members choose the party’s candidates instead of theRead MoreThe Revolution Of The United States879 Words   |  4 Pagesto Dr. Strangelove in that way because of what was taking place at the time of the release. Life in the United States was chaotic and unpredictable. In the same year, 1964, that the movie was released several other major events took place. America had the war in Vietnam, civil rights movement, Cuban Missile Crisis, and China’s test of a nuclear bomb. Citizens of the United States lived in a state of fear that their capitalist system would be overthrown by a communist party. The country was filled withRead MoreThe Revolution Of The United States1020 Words   |  5 Pageslost power, fuel, money and other essential in order to run a country. When a country is lacking resources, tension would more than likely increase. However, after the collapse, they became a special development within the Cuba for tourism. The revolution was designed against the ideas of tourism. Yet, tourism would create jobs and enable dollars to come into the country. However, it with the new interest within tourism and capitalism, that further open up ideas of race. It would reproduce certainRead MoreThe Revolution Of The United States939 Words   |  4 PagesThe whole story began in 1985, in the not too distant era, throughout the United States large-scale riots broke out, and a group of pregnant superhero abilities will assist the government suppressed the rebellion, these superheroes usually all have their ordinary identity, not their true selves, and they all have their own code. Headed is called Rorschach Walter Kovacs (Jackie Earle Haley ornaments), ther e s Dr. Manhattan Joe Osterman (Billy Crudup ornaments), ghost Sally Jupiter (Carla GuginoRead MoreThe Revolution Of The United States1064 Words   |  5 Pageswere not happy when Spanish mess with their right and religion. They did not like when only the elite had a say in Mexico, so they revolted. What they haven t satisfied with the government was being run, so they protest in the street after the revolution. There this underlying cause of the people uprising against the government when mistrust when individuals in power abuse their power over the people. It has been a power struggle of over what people of Mexico wanted and what Nation wanted. ThoughtRead MoreThe Revolution Of The United States891 Words   |  4 Pagesgave up with his plans for the land and was in need of money for his war with Britain, the U.S. received the bargain of all of the Louisiana Territory for 15 million dollars after months of inaction. Thomas Jefferson was a passionate supporter of state rights’ associating himself with the Republican Party. Jefferson intensely spoke against a strong federal government, due to his everlasting fear of tyranny. In late April of 1803 Jefferson is faced with a moral dilemma either choice he was to make

Adam Smith Essay - 1550 Words

Early life Adam Smith was born to Margaret Douglas at Kirkcaldy, Scotland. His father, also named Adam Smith, was a lawyer, civil servant, and widower who married Margaret Douglas in 1720. His father died six months before Smiths birth. The exact date of Smiths birth is unknown; however, his baptism was recorded on 16 June 1723 at Kirkcaldy. Though few events in Smiths early childhood are known, Scottish journalist and biographer of Smith John Rae recorded that Smith was abducted by gypsies at the age of four and eventually released when others went to rescue him. Smith was particularly close to his mother, and it was likely she who encouraged him to pursue his scholarly ambitions. Smith attended the Burgh School of Kirkcaldy from†¦show more content†¦He attributes this both to the rich endowments of the colleges at Oxford and Cambridge, which made the income of professors independent of their ability to attract students, and to the fact that distinguished men of letters could make an even more comfortable living as ministers of the Church of England. Smith had originally intended to study theology and enter the clergy, but his subsequent learning, especially from the skeptical writings of David Hume, persuaded him to take a different route.[11] [edit] Teaching and early writings Smith began delivering public lectures in 1748 at Edinburgh underShow MoreRelatedAdam Smith706 Words   |  3 PagesAdam Smith was a Scottish political economist and moral philosopher, who studied moral philosophy at Oxford University and University of Glasgow. Smith is considered by many to be the founding father of economics and the first free-market capitalist. In fact, in many ways his philosophies and theories have helped shape our country and our economy into what it is today. Smith introduced us to the invisible hand theory which referred to the free markets. The invisible hand theory stated that ultimatelyRead MoreThe Biography Of Adam Smith1505 Words   |  7 PagesThe Biography of Adam Smith Adam Smith was born in Kirkcaldy, Scotland in the year 1923, and died in the year 1790 at the age of 67 (Stewart, 1861). His exact date of birth is unknown but was baptized on 5th June 1723. His father was a prosecutor, advocate, and solicitor but passed on two months after his birth, leaving his mother to bring him up. His mother, Margaret Douglas, played a great role in his upbringing, especially in education. He joined the Burgh school where he learned history, writingRead More Adam Smith Essay820 Words   |  4 Pagesstates of profound thought. The man I refer to is Adam Smith and after having read the assigned excerpts and a few other passages from his The Theory of Moral Sentiments and An Inquiry into the Nature and Causes of the Wealth of Nations I not only hold him in a new light, but I have arrived at three heavily debated conclusions. First, he believed that self-interest is the singular motivation that effectively leads to public prosperity. Second, although Smith feels t hat the oneamp;#8217;s pursuit of selfamp;#8211;interestRead More adam smith Essay877 Words   |  4 Pages Adam Smith And Jean Jacques Rousseau ADAM SMITH AND JEAN JACQUES ROUSSEAU. Adam Smith(1723-1790) and Jean Jacques Rousseau(1712-1770) each provide their own distinctive social thought. Smith, political economist and moral philosopher, is regarded as the father of modern economics. Rousseau, a Franco-Swiss social and political philosopher, combines enlightenment and semi-romantic themes in his work. Thus Smith’s work places emphasis on the relationship between economics and society, whereas, RousseauRead MoreThe Invisible Hand By Adam Smith923 Words   |  4 Pagesperson. Obvious that is Adam Smith. Even though, after ten years or thousand years the economists will recall Adam Smith. Moreover, if you visit United Kingdom you can recognize Adam Smith face in the 50 and 20 pounds. ‘Man is an animal that makes bargains†- Adam Smith (Brainy Quote, (n.d)). That is underling the people’s instinct when they make a deal. â€Å"A person, who received his education through hard work, is like an expensive Car’- Adam Smith (Brainy Quot e, (n.d)). Adam Smith encouraged people toRead MoreEconomic View of Adam Smith1193 Words   |  5 Pagesessay I will be defending Adam Smith and his view on the economy and how the government should not be involved in the market place. I will be using evidence John Stossel gives us through the video we watched. Before then I will give you a brief biography on Adam Smith. Adam Smith was born in 1723 in Scotland. Smith, a philosopher and economist who wrote the book â€Å"causes of the wealth of nations† written in 1776 which was one of the first books on political economy. Smith in this book analyzes theRead MoreAdam Smith : The Father Of Economics1599 Words   |  7 Pages The first individual to discuss is Adam Smith. One of the most notable tags associated with Smith is he is known as the â€Å"father of economics.† Adam Smith was a philosopher and thus this caused him to question all things about the world as well as other aspects of nature (Overview of Economics). As Smith studied, he examined closely the business side of the world and made some interesting predictions. He believed that people in societies, who behaved and acted in their own interest would produceRead MoreMoral Sentiments, By Adam Smith997 Words   |  4 Pagess well as abroad (Mastin, 2008). In Theory of Moral Sentiments, Adam Smith developed the foundation for a general system of morals. It showed that the moral ideas and action are the basic elements since human is social creatures. It identified that moral is the basic need as social using it to interact and express their feelings. It also stated that the society need the prudence and justice to survive, and explains the additional, beneficent, and actions that enable it to flourish. It was a veryRead MoreAdam Smith Economy Essay1763 Words   |  8 PagesAdam Smith thoughts and the role of government in a capitalist system Abstract The aim of this paper is to discuss government intervention in the economy. Adam Smith, the founder of economics, stated that the free market is guided by the invisible hand, reduces government intervention and identifies three main functions of the government: national defense, administration of justice and public utilities. However, many issues emerged during the Great Depression, leading to the emergence of new theoriesRead MoreAdam Smith And Alfred Marshall Essay2212 Words   |  9 Pagesdifferent phase of the growth. In this essay I will be particularly focus on Adam Smith and Alfred Marshall. These two key figures have many similarities between one another and also some differences in the way they experienced the economic state of London and also their teachings. For example, one similarity between Smith and Marshall was that they both were living in London during a time of social wellbeing and economic growth. Smith experienced London during the industrial revolution which to ok place

Principle of Economics Ponzi Scheme

Questions: 1. A bubble. A Ponzi scheme. Please define these two concepts as they apply to the housing market, giving full details of any sources you use. 2. New building approvals are growing at an impressive clip. Complete the diagram below explaining the consequences of the above scenario on the Australian housing market.3.Deregulation in the financial sector provoked increased competition to write loans. Explain how this scenario can increase economic welfare.4.What is an oligopoly and why is the Australian banking sector referred to as a cosy oligopoly? (Give full details of any source you use.) Answers: 1. Ponzi scheme is an investment scheme that provides incomes of former investors because of finances recognized from later investors. There has always been a false impression regarding the fact that Ponzi scheme is a sort of financial pyramid. However, both of these approaches are examples of dishonest investment schemes. The schemes pretend to be critical organization promising high profits in a short period. Most of the banks in Australia have treated the housing market as a Ponzi scheme (Colozza, Marmi and Nassigh 2015). The banking system in Australia has improved a continuous growth model. This shares an equal risk profile as a Ponzi or a pyramid scheme. On the other hand, according to Gjerstad and Smith (2014), an economic bubble is a circumstance in which individuals trade in goods. They also trade resources for amounts that are larger than their natural values. When the price of houses increases due to increase in demand, it leads to housing bubble, in the face of limited supply. 2. Figure: Australian housing market (Source: Created by Author) The graph illustrates that due to bubble that leads to increase in the housing prices, the supply for houses are likely to decrease as the supply curve shifts from S to S1. According to the article, the property prices in Sydney largely depend on the balance between supply and demand of housing. Increase in prices in Sydney has been impressive over the last two years. That in turn led to slower economic growth. 3. Deregulation of the financial sector is mostly taken to indicate the variety of legislative as well as economic events. Deregulation is likely to increase economic welfare, as it is able to deregulate savings as well as deposit rates. It also removes lending controls and opens the financial markets up to a higher competition. This will in turn generate billions of dollars of advantages to the savers of Australia. Deregulation has also led to considerably greater competition, loyalty, and reality of the financial system. Proceeding to deregulation, governments sought to use the banking system. This is to achieve objectives of monetary policy (Korinek and Kreamer 2014). 4. An oligopoly is a structure of the market that comprises of small number of firms that has a greater part of market share. An oligopoly is equal to that of monopoly however; there are more than one firm that controls the market. The banking sector is mostly considered as a cosy oligopoly where the individuals in Australia turn their back on smaller lenders (Beena 2014). The banking sector in Australia is not under a competitive market structure as a lesser number of firms mostly control the banking industry. References Beena, P.L., 2014. Mergers and Amalgamations: An Analysis of the changing structure of Indian Oligopoly. Colozza, T., Marmi, S. and Nassigh, A., 2015. Sovereign Debt Ponzi-Schemes and Credit Risk in the EMU. Gjerstad, S.D. and Smith, V.L., 2014.Rethinking housing bubbles: The role of household and bank balance sheets in modeling economic cycles. Cambridge University Press. Korinek, A. and Kreamer, J., 2014. The redistributive effects of financial deregulation.Journal of Monetary Economics,68, pp.S55-S67.