Marketing communications Essay Example | Topics and Well Written Essays - 3000 words

Marketing communications - Essay Example Advertising using these mediums has changed perspectives of brands in our minds. Furthermore, marketing tools such as aiming below-the-line marketing, direct marketing, personal selling, door-to-door selling are now being used to sell customized products to the customers just like the way they want it. Now customers can also enjoy the luxuries just by a click of a mouse or a remote on a TV to shop online, order through the phone or book products through telemarketing. A company can use many different mediums of communicating their intended message to the customers as mentioned in the preceding section. However, due to resource shortage, companies do efficient resource allocation which in the marketing world is known as adopting the right Marketing (Promotion) Mix. The Promotions Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing that an organization uses to pursue its marketing objectives. The promotional mix itself is part of the wider marketing mix; it is one of the four P's of marketing, product, price, and place and of course promotion itself. First and foremost it is important to consider the relative strengths and weaknesses of each component/tool of the promotional mix in deciding... Typical advertising media include Yellow Pages, local newspapers, radio, television advertisements, trade journals, exhibitions and websites. The advantage of advertising is that it can reach a large and geographically dispersed audience It has a low cost per exposure, though the overall costs of making advertisements and producing and airing them might be high. Advertising also tends to create brand recognition Reinforces product existence (by consistently repeating key messages) Dramatizes company/brand Builds brand image The disadvantages can be its impersonal outlook lack of direct feedback (one-way communication) As mentioned earlier it is expensive Personal selling Personal selling is a very effective form of promotion since it allows customization according to the needs of the customers. For example it can be a presentation by a company's sales force for the purpose of making sales and building customer relationships Personal selling is very effective marketing tool for building customer relationships as personal interaction allows for feedback and adjustments; Buyers are more attentive; Sales force represents a long-term commitment; Allows for direct and immediate response to customer feedback; Disadvantages are that it is one of the most expensive of the promotional tools both in terms of time and money. But it must be borne in mind that active networking with existing customers, business associations and even suppliers can play an important role in promoting the business to a wider target audience. Sales promotion Sales promotion usually constitutes short-term, specific incentives to encourage the purchase or sale of a product or service. A large variety of sales promotion tools can be used such

Early Adulthood Essay Example | Topics and Well Written Essays - 500 words

Early Adulthood - Essay Example People also have to strengthen their relationships with friends. They become deeper, and some people may become new friends. All the valuable connections are important for people, as happiness is widely determined by a number of happy memories – which concern more psychological aspects, rather than material needs and desires fulfilled. Lack of psychological fulfillment leads to frustration, dissatisfaction and lack of happy memories and, thus, lack of overall happiness. Another crucial aspect is to find a place within the society and develop own career. Young adults have to develop features needed for a successful career. It is a very important thing, as people spend a lot of time on work – which leads to shortening quantity of children in the family. Work is not only about earning – it is about status, recognition, identity, self-realization and many other essential aspects. Early Adulthood is the outcome from the previous periods of life and is a preparation to Middle Adulthood with its tasks for development. People face many difficult questions and challenges that build them up. People have to develop simultaneously in various spheres of life. They stop being children only and start having own children. They discover what they want to do in their lives. Definitely, love maturation is a crucial step of this period. Romance and addiction start to obtain ground and responsibilities. Many fantasies are getting broken and the reality comes up and people have to manage it.

Airport screening Essay Example | Topics and Well Written Essays - 2250 words

Airport screening - Essay Example In his book, Airport and Aviation Security Elias2 (21) states that mandatory screening in airports is among the strategies that the DHS is employing to prevent terrorists from gaining entry into the country. According to the policy, all passengers from abroad are subjected to thorough screening at the airports to prevent entry of explosives and illegal arms or illicit drugs into the country. The screening policy at the airport was expanded recently following an Ebola scare. This follows a growing concern among Americans of the possible spread of the Ebola into the United States. In the news article â€Å"Ebola Airport Screenings May Seem Intrusive, But They’re Legal, Experts Say†, Tucker (6) notes that Ebola, a disease that was first reported in West Africa, has already claimed the lives of close to 2,000 people. Among the West African countries where deaths have been reported include Liberia, Guinea and Sierra Leone. Ebola has also been reported in Spain and the U.S., where the disease recently claimed the life of a patient who had been transferred from West Africa for treatment. The Ebola scare has caused a scare to Americans to the extent that the government has been forced to put stringent measures to prevent the spread of Ebola into the U.S. According to the new policy, passengers arriving from West African countries, such as Liberia, Guinea, and Sierra Leone are required to be subjected to thorough screening for Ebola virus. A news article published by Eye Witness News stated that the screening involves checking the passengers temperatures using non-touch thermometers and other screening techniques (5). The main aim of Ebola screening at the airport is to help identify sick passengers from Ebola affected countries so that appropriate measures are taken to prevent the passengers from mixing with the rest of the American population. Any passengers found showing symptoms of Ebola are quarantined immediately in the isolation facilities

Cross of Gold Research Paper Example | Topics and Well Written Essays - 500 words

Cross of Gold - Research Paper Example While the majority of the politicians were more concerned with helping those that funded their campaigns, Bryan was among the very few who were truly concerned for the well-being of his potential voters. He fought for them diligently, knowing that by not allowing silver to be used as currency, people would be pushed over the edge as they would further feel the strain of their out-of-control debts. However, the other politicians wanted gold to remain the only currency, which would mean that citizens would never be able to get out of debt. While silver would mean rampant inflation, it would also increase the nation’s prosperity and provide a quicker solution to the nation’s debt. Unfortunately, gold was the ideal currency for bankers and businesses as there would be no inflation to harm them, and they were reluctant to see it set aside for silver. Bryan was not bothered by the strong stances held by bankers, businessmen, and the politicians who were pro-gold. If anything, Bryan was baffled that politicians, the economy, and citizens alike could greatly benefit from using silver as legal tender, yet still have many people against using silver. Though the arguments against silver could hardly be debated, Bryan felt that the needs of the citizens, â€Å"the struggling masses, who produce the wealth and pay the taxes of the country,†2 especially the farmers, were more important than the greed of bankers and businessmen. Bryan’s famous speech was spoken completely on behalf of the citizens that needed the financial relief, impressing the importance of adding silver to the legal tender that included gold, stating that politicians â€Å"shall not crucify mankind upon a cross of gold†3. It was Bryan who made it clear the kind of damage that could be caused by not allowing silver to be circulated as legal tender.à ‚  

Potential Short-Run Economic Impacts of the Recent Japanese Disaster Essay

Potential Short-Run Economic Impacts of the Recent Japanese Disaster on the Australian Economy - Essay Example According to the research findings, it can, therefore, be said that specifically, the study of microeconomics allow us to have better understanding about the movements of money from the local firms to household which often times is dictated by the movements of a curve in demand and supply of goods and services in domestic and global markets. Furthermore, the study of microeconomics allows us to reflect on interrelated between salary and wages, employment and unemployment rate, its potential effects on business performances, and the economy as a whole. Based on the Keynesian model, economic recession and contractions are usually caused by the presence of inadequate demand for Australian goods and services. In fact, the post-Keynesian economics proposed the theory of aggregate employment such that the distribution of income, economic growth and developments in trading practices are dictated by the demand-side curve, Although the post-Keynesian economic theory suggests that the market o f a competitive economy is dictated by the demand-side curve and will never attain or satisfy the idea of full employment, economists generally believe the presence of inadequate demand for goods and services can cause a serious market failure and economic problems. With this in mind, the presence of inadequate demand can result in the presence of high unemployment rate. The recent tsunami in Japan has to lead to a significant decrease in the demand for Australian coal and iron ore. The problem with a sudden decrease in demand for goods and services is that the business owners of local firms in Australia may simply lay-off some of its current employees.

The Clubfooted Grocer Essay Example for Free

The Clubfooted Grocer Essay In class we were looking at a short story written by Arthur Conan Doyle the man who wrote the famous Sherlock Holmes detective stories. Conan Doyle was a Scottish writer born in 1859, died in 1930 aged 71. Arthur Conan Doyle was trained as a doctor but never succeeded in this profession. He found more money would come from writing. Aged thirty- two he forgot about being a doctor and became a writer. He wrote all sorts of books Historical, romance, and adventure, but the Sherlock Holmes stories are what made him famous. In this essay I am going to examine the narrative and linguistic techniques Arthur Conan Doyle uses in The Clubfooted Grocer and the effect they have on the reader. The techniques I will focus on are characterisation, location and imagery, and the plot tension in the story.  The Clubfooted Grocer is based on the narrator and his Uncle, who has not excited to him and his mother for many years. Suddenly, out of no where, he sends a litter to ask for his nephew to go visit him up north. He gets on the train and meets his uncles messenger at a different station to where his uncle lives. He doesnt know why he has to meet there and why hes gone up north. He arrives at the house and it is surrounded by sailors but also doesnt know why. The sailors attack the house and break in. Arthur Conan Doyle uses techniques to make the story interesting and give it a little thrill.  Plot tension is when the author doesnt let you know whats going to happen so it makes you read the story further. The author can do this in many ways, maybe by only giving you a little information on someone and only the bad points on them. In The Clubfooted Grocer the author has used a lot of plot tension. The first time he used plot tension is in the opening paragraph. The paragraph opens introducing us to a Mr Steven Maple who is described as an unsociable, unrespectable man. It gives us a little information on his business life, which sounds like it didnt get very far and some of his business was a legal. It also mentions that he got beat up but doesnt give a reason why, which makes you wont to know. This is good plot tension. It also mentions that he disappeared in a lonely part of the north of England, but why, it leads to maybe a thrill in the story, makes you want to read on. The second time plot tension appears is in the second paragraph, again on the opening page. The paragraph opens with the narrators Mother reading him a letter from his Uncle, which is Mr Maple. The letter includes that Mr Maple wants his Nephew to go up north to meet him. Again why? This is what the letter doesnt include. It maybe for a visit or for the boy to help his uncle to get out of all his trouble. By Arthur Conan Doyle not giving any reason for the boys visit makes the story a little tense so would Inca ridge the reader to find out the reason why his nephew needs to go to meet his uncle, which makes you have to read on in the story to find this out. This is excellent plot tension. The third time plot tension appears is in the third paragraph. The paragraph opens with on no account let John get out at Congleton. This starts the paragraph with plot tension straight away because it sounds scary like if John gets out at that station something terrible is going to happen to him.  As you can see there is continuous plot tension in the story.  Arthur Conan Doyle has also used the technique of characterisation to make the reader think on what the characters in this story may look like. Characterisation is when in the story a new important character is introduced he/she is described in much detail to gain your attention. There is two times that Conan Doyle uses this in the story. The first time characterisation appears in The Clubfooted Grocer is on the sixth page of this story. It is used to describe Mr Steven Maple himself. Conan Doyle uses these words thick, small, rounded, ginger, white, heavy, and bald to give you a picture in your mind of what Uncle Steven would look like. With these words you can imagine Mr Maple as a short over weight bald round-headed man. The second time characterisation appears in this story is on the tenth page of this story and finishing on the eleventh. It is used here to describe Captain Elias. Conan Doyle uses the same technique to introduce new characters that are important in the story. He does this by using short nouns to describe the character. So in this case he uses these words to describe Captain Elias Freckled, great black cloak, different, crafty, cruel, dangerous, sly, and gloated. These words you can imagine what Captain Elias looks like and also the way he may act and talk. The very short words like crafty, cruel, and sly describe maybe what Captain Elias is like to his peers. Mr Steven Maple is in trouble with Captain Elias so these words can express what might actually happen to Steven Maple or the actions taken by Captain Elias. The third technique that Conan Doyle uses is location and imagery. Conan Doyle uses this for the readers to imagine where the story is set. On page twenty, the fifth paragraph Conan Doyle has used the narrator to explain the scenery of the place where hes going, in this case north England. This paragraph describes the narrators journey to where he is visiting his Uncle Steven Maple. He explains he doesnt know where the train he is travelling on is leading him. He only knows the stop to get off. For two hours I passed through desolate rolling plains, rising into places into low, stoned littered hills this is taken from the fifth paragraph on page twenty explaining where the story is set. Conan Doyle uses this technique very well on the fifth page of the story on the eleventh line. He uses this for a whole paragraph. It was quite dark outside, with heavy black clouds drifting slowly across the sky this is taken from that paragraph and explains the scenery that the young boy is surrounded by. This is good use of location. This paragraph goes on explaining the actions taken by the young boys guide. At first my guide walked swiftly and carelessly but eventually his pace slowed down this sentence finishes explaining how the guide slows down for the rest of their journey. Conan Doyle has used location very well in this; it gives you a good idea of where the story is set at all times. The Clubfooted Grocer was not interesting for me, the story seemed very pointless in my point of view. I can understand why maybe this story was chose for the students to study as it was wrote by Sir Arthur Conan Doyle but I found this story not one I would want to look at again. I understand the techniques used in this story and these were used very well. I think Sir Arthur Conan Doyle has structured this story well but not a good story line.

Eating Misconceptions in America Essay Example for Free

Eating Misconceptions in America Essay The eating habits of Americans have been changing throughout the years of history. It could be noted that as the state of life increases in terms of wealth and a more stable economy, there are those people who are much encouraged to take in ready-to-eat mixture of preserved foods, some are even more interested in eating junk foods particularly because of the fact that there are numerous kinds of junk foods as well as processed food available in the market for such type of people. Why do they do this? Because of primarily the time that they might consume in preparing â€Å"much-healthier† foods in comparison with the time that they would spend in grabbing a bite of the junks. Since their stomach requires them to fill it with something when they hungry, they preempt that the food they take in counts no matter what kind the food they eat are. Most likely, the aim of eating for them is to simply give in to the craving of their stomach. How is this particular claim proven through statistical studies? The following paragraph shall show the necessary informations collected by the researcher of this particular paper. Methodology The researcher of this paper decided to deal with the situation in a much more actual way of collecting the needed data for the intended study. To be able to do so, the said researcher aimed to pass a random survey-interview among several students in a college campus. With the questions â€Å"What types of foods cause weight gain? † and â€Å"What types of foods help you lose weight? †, the researcher tried to get the opinion of the students and base the study on their answers as to how they view the food that they take in everyday.