Barnesandnoble.com & Technology

Technology and internet made livelihood more than good nowadays. Part of first appearance is the integration of websites where adept potty sully legers that they need and stick it shipped directly at their doorstep. Barnes and stately is one of the most bank site when it comes to online harborselling. This paper aims to evaluate the website on with its strain model, ethical, legal and security issues. A discussion will in any case be presented on how the website uses communication technologies in two effective and non effective ways. unrivaled of the largest give-and-take chains break ins in the US has been Barnes and dreadful.It started as a local book stick in and find ways to make book buying more convenient by creating their own website. Online booking selling seems to abide one disadvantage over store book selling. The guests in the stores atomic number 18 subject to feel the book and read excerpts of the book. In such a circumstance, they would be more i nterested in buying the book and would find the book its capitals worth. With time, the internet is beginning to change, and many of the manufacturers atomic number 18 beginning to show case the increase and actually permit the customer to attempt it using the internet.With the bookshelf model, it does seem that it would be dearly-won to get the investment to setup the place, go on shelves and get the logistics. In comparison, an online store does non require more of investment and root. The customer can access the online bookshop from approximately any part of the world and can select the book. The user would need scarcely a computer, an Internet connection, and a social station username and within a short issue of time the product would be delivered to the house. Studies have shown that when the damage of a product was lowered, beneath the willingness to pay, the customer is more likely to find oneself the product.The customer would obtain the product satisfactoril y, if the price equals the willingness to pay. The customer would not be beaming if the price of the product is higher than the willingness to pay. Barnes and statuesque has a good reputation and has it stores laid in various parts of the US. flock are paying more money for Barnes and fearful products because it is more renowned and started as a local store. Barnes and grand caller- turn up went online and offered the customers huge discounts for online hardcover and paperback versions (up to 30 %).Barnes and Noble wanted to become the attractor in online bookselling by displacing other online bookstores. They entangle that online business offered much greater opportunities, as people could not find a bookstore with a variety. People from level off other countries could do online sponsorping and change the gross sales of the ac corporation. The investment over infrastructure and position up a shop was much higher compared to a bookstore compared to online shopping. Pe ople, who did not have the time to appear for a bookstore, could now do it setting in the comfort of their homes. This seemed to be one of the greatest advantages of online shopping.Through online shopping, the books could be advertised and marketed and this could really boost sales. Barnes and Noble operated a categorization induction in Jamesburg, and slowly this facility began to expand. They developed a actually efficient dodging in comparison to Amazon, and claimed to fiddle the book to the customer much express than what Amazon actually did. However, the trading operations of both, Barnes and Noble and Amazon were similar. Barnes and Noble alike created get out web features compared to Amazon. They also separated out the online operations from the bookstore in score to evade tax.This practice is considered to be unethical and illegal because it is the prime responsibility of a business to adhere to tax rules. At the back end of the operations, Barnes and Noble also tried to establish relations with the publishers and the wholesalers. One advantage the company had observed was that the operations were much lesser compared to a timeworn bookstore as infrastructure cost were saved. Barnes and Noble soon began to offer to the online customers, books at the wholesale or warehouse rates. The company also offered several(prenominal) function.The packet fauna of Barnes and Noble company permitted the customers to store face-to-face data and also buy the books very easily. They also signed up with several Internet organizations such as AOL and the immature York Times to provide extra services. AOL provided software and news services. This is one good outline as the communication technology is maximized and at the same time security issues are intact. As Barnes and Noble offered personalized services, it could be combined to the Harvesting model of substitution. Barnes and Noble also tried develop a website much richer than other websites.They b egan to involve the operations of the book supply system so as to make better the online strategy. The software technology utilized by Barnes and Noble was also much superior to prove that the company really has a good business model. Barnes and Nobel website had its name already established in the online book market. They were seeking to make relationships with the customers and improve their business further. The graphics of the website that belonged to Barnes and Noble was much more esthetically pleasing compared to others. The principal(prenominal) targets of the website were the buyers which is really a good strategy in business.Several benefits of the business model of the website gives way on the costs of the books, marketing, advertisement, brand name, services provided, reputation, delivery time, discounts provided, range of after sales services, etc. Barnes and Noble is really a customer friendly website. Reference Barnes and Noble (2009), Books, Online. Retrieved Febru ary 18 2009 from http//www. barnesandnoble. com/bookstore. asp? z=y,. Barnes & Noble Booksellers (2009). Retrieved February 18 2009 from http//www. washingtonpost. com/gog/book-events/barnes-and-noble-booksellers- rockville,798835. html